'Turning Customers Into Gold' addresses many of the sales and marketing issues faced by companies, large and small, in these increasingly competitive and uncertain times - destroying the myths and conventions that inhibit many companies and individuals from taking full advantage of the real opportunity that exists.

TiE, a not-for-profit global network of entrepreneurs and professionals, was founded in 1992 in Silicon Valley, California, USA. TiE stands for Talent, Ideas and Enterprise. It is an open and inclusive organization that has rapidly grown to more than fifty three chapters in twelve countries.